Chicago Transport Authority Advertisements
Bank of America Chicago Marathon Campaign 2019
Principle graphic designer
The goal of the campaign was to feature single runners in their environment. We wanted to share their stories while interacting with spectators, volunteers, and Chicago.
As the graphic designer, I was responsible for collaborating with the Creative Director on creating the campaign, photo selecting and editing, and creating all digital and print advertisements. Advertisements were seen in the Chicago Tribune digital and print, the CTA, street pole banners in the financial district and at Grant Park, and others.
Theme was also adapted to our print materials for participants including the participant guide, spectator guide, media guide, and volunteer guide.
Photography featuring a runner and our volunteers
Photography featuring the winner before he crosses the finish line
Photography connecting runner with spectators
Social images were left in the brand blue to make sure crucial participant information was seen first.
Select Pages from the Official Program
